Brian Kim
Content Strategy & Creation
The Client
Brian Kim, Toronto realtor at RE/MAX, ex-engineer. Built a following on funny personality-driven reels that cut through the noise of generic realtor content.
The Challenge
Brian had his moment. Views were up, followers were growing, the content was hitting. But without a strategy behind it, the momentum died. Stuck at 1-2K views. No roadmap. No system. Just posting and hoping.
What We Did
Stepped in. Built the strategy. Gave him the roadmap.
We kept what was working hi,s humour, his personality, and built a system around it. Introduced value content alongside the funny reels. First-time buyer tips, market takes, educational pieces that made the page useful, not just entertaining. Structured his posting cadence, sharpened his hooks, and made every video serve a purpose.
Results
Average views: 1-2K → 3-15K. Still growing.
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