The Mercantile Social
Content Creation
The Client
The Mercantile Social, casual fine dining on Hollis Street in downtown Halifax. European and Latin American–inspired menu, 30-seat marble bar, one of the city's standout spots. Great food, great space, but nobody was seeing it online.
The Challenge
No content strategy. No event programming. Sales weren't where they needed to be, and the restaurant's social presence didn't match the experience it was delivering in person. They knew they needed to do something but didn't have the roadmap to get there.
What We Did
Came in, sat down with the team, and built the whole plan. Content strategy, event concepts, UGC direction, the full roadmap. Within two months, we'd launched 3 successful events, produced video content that hit over 10K views consistently, with 2 videos breaking 2 million. Sales went up. The room got louder. The brand caught up to the food.
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